Develop emotional bonds to the brand Emotional Bonding Under Armour crosses into daring advertising, calling out its competitors and showing that as athletes shouldn’t be afraid of their competition, UA isn’t afraid of facing their competition either Image AdvertisingĬreating emotional rapport with consumers to try to make a product as close to their ideal state as possible This concept has 3 levels: Consumers… 1. UA’s image advertising conveys that their product makes an athlete better, faster, stronger, and more feared Image Advertising Thanks to Community Member DanMan5464 for finding this deal.
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Amazon has Under Armour Mens Locker Camo Slide Sandals (Various Colors) on sale for 14.99. Sandals & Slides Sportstyle Shoes UA HOVR Sports. Under Armour Mens Locker Camo Slide Sandals (Various Colors) 15. Explore the directory of Under Armour locations and start shopping our selection today. UA has successfully exuded a tough, high performance image that speaks directly to its target market: Athletes and aspiring athletes Image Advertising Find a local Under Armour near you with our store locator. Amazons Choice for womens under armour slides +15. Price and other details may vary based on product size and color. Very Effective IMC Plan “Protect This House” Theme After campaign, sales increased to $25 million UA now found in over 2,500 retail outlets Critique of IMCįounded in 1995 by Kevin Plank, a Maryland football player, Under Armour began as a product strictly for football players, by football players Over its 11 year life, UA has expanded to suit the needs of virtually all athletes, creating a very strong advertising image Image Advertising 1-48 of 103 results for 'womens under armour slides' RESULTS. Find Sandals, Slides & Flip Flops built to make you better FREE shipping over 79. Diana Berger Scott Brucker Larry Cenotto Brian McCarthyīegan using personal selling Targeted college equipment managers Moved to IMC Plan Theme: “Protect This House” Commercials Print Ads Interactive Media UA Website IMC PlatformĮndorsements/Sponsorships MLB, NHL, NFL teams, 100 NCAA football teams Product placement “ The Replacements” & “Any Given Sunday” Great exposure to their target audience of sports enthusiasts Public Relations Featured in ESPN, SI & Time Magazines IMC Platform Shop Womens Sandals, Slides & Flip Flops on the Under Armour AU official website.
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